200 Degrees Coffee

Overview

200 Degrees started in 2012 in a Nottingham garage when co-founders Rob Darby and Tom Vincent — frustrated with the bad coffee available to their existing hospitality businesses — decided to roast their own. The company is named after the temperature green beans are roasted at. From three friends and an old roaster, 200 Degrees has grown into one of the UK's largest independent specialty operations, roasting over 200 tonnes of coffee annually, with 18 coffee shops across the Midlands, North, and Wales, six barista training schools, 500+ wholesale clients, and 200 employees.

Known for

• 18 coffee shops across UK midlands and north
• Six barista training schools
• Over 200 tonnes of coffee roasted annually
• Brazilian Love Affair signature blend
• First-class coffee on East Midlands Railway Aurora trains

Why it matters

200 Degrees demonstrates the UK's strongest specialty coffee growth model — combining roasting, cafes, training, and wholesale into a sustainable business that has scaled without losing its independent identity.

Production

head roaster

Mike Steele

roastery location

Meadow Lane, Nottingham (across from Notts County FC stadium)

annual volume tonnes

200

Sources

• https://200degs.com/pages/our-story
• https://leftlion.co.uk/features/2022/12/200-degrees-look-back-on-ten-years-in-the-coffee-business/
• https://westbridgfordwire.com/200-degrees-coffee-roasters-celebrate-a-decade-in-business/