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Busan · South Korea

Momos Coffee

Since 2007 · Lee Hyeon-gi, Jeongsoo Pak, Jooyeon Jeon

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Overview

Momos was founded in 2007 by Lee Hyeon-gi (with co-leaders Jeongsoo Pak and Jooyeon Jeon) as a 140-square-foot takeaway booth in Oncheonjang, Geumjeong-gu, Busan — beside the founders' family restaurant. Lee trained in Japan in 2008 and earned his Q Grader and SCAA Cupping Judge credentials in the United States in 2009; co-founder Jooyeon Jeon won the 2019 World Barista Championship in Boston, becoming the first Korean to take the title and putting Busan on the global specialty map.

Known for

  • Busan's foundational specialty coffee brand
  • Home of 2019 World Barista Champion Jeon Jooyeon — first Korean to win the title
  • Temple-style two-story flagship with bakery, roastery, academy and bamboo garden
  • Esschocolat / Fruity Bonbon / Busan / Mucho Berry signature blends
  • Yeongdo waterfront warehouse cafe (2021)

Why it matters

The brand single-handedly responsible for Busan's coffee-capital reputation — winning a World Barista Championship from a 13-square-meter takeaway origin, building one of the world's most-cited destination cafes, and anchoring the case for SCA's 2024 World of Coffee Asia in Busan.

Production

destoning
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head roaster
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color sorting
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roaster machine
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filter equipment
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cupping frequency
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roastery location
Geumjeong-gu, Busan (flagship roastery + Yeongdo warehouse + Haeundae)
espresso equipment
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annual volume tonnes
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Café

Oncheonjang, Geumjeong-gu, Busan (flagship)

Recognitions

  • World Barista Championship 2019 (Jooyeon Jeon — first Korean winner)
  • World's 100 Best Coffee Shops #22 (2026)
  • Featured host for SCA World of Coffee Asia 2024 (Busan)

Sources

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