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London · United Kingdom

Notes Coffee Roasters

Notes Coffee Roasters is one of 14 London roasters tracked on day9, in East London.

Since 2008 · Robert Robinson, Fabio Ferreira

Overview

Notes was started in 2008 in Victoria, central London, when Robert Robinson — running a coffee cart at Strutton Ground — was joined by Brazilian-born Fabio Ferreira, whose father had grown up on a coffee farm. Ferreira leads sourcing and roasting; Robinson leads operations. The company pioneered the day-to-night specialty model in London, blurring boutique café into wine bar and bistro across roughly eleven central-London venues including The Gherkin, Trafalgar Square, Bank, Moorgate, King's Cross, Bond Street and Canary Wharf, before being acquired by hospitality group WSH in November 2022.

Known for

  • Day-to-night model — third-wave coffee in the morning, wine and espresso martinis at night — pioneered shortly after the original Trafalgar Square site opened
  • Direct-trade sourcing led by co-founder Fabio Ferreira since 2010
  • Wholesale roastery in East London, scaling to 600 tonnes annual capacity in 2024 on a Brambati BR60 with a Pentavac packaging line
  • Wholesale clients include Selfridges, Searcys, Colicci and CH&CO
  • Acquired by UK hospitality group WSH in November 2022; both founders continue to lead the business

Why it matters

One of the more commercially successful London specialty operators — proved that the day-to-night hospitality model could scale a serious coffee programme to eleven prime central-London locations and a wholesale roastery without diluting the bean.

Production

head roaster
Fabio Ferreira
roaster machine
Brambati BR60
roastery location
East London
annual volume tonnes
600

Café

This roaster operates a café.

Sources

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