Notes Coffee Roasters

Overview

Notes was started in 2008 in Victoria, central London, when Robert Robinson — running a coffee cart at Strutton Ground — was joined by Brazilian-born Fabio Ferreira, whose father had grown up on a coffee farm. Ferreira leads sourcing and roasting; Robinson leads operations. The company pioneered the day-to-night specialty model in London, blurring boutique café into wine bar and bistro across roughly eleven central-London venues including The Gherkin, Trafalgar Square, Bank, Moorgate, King's Cross, Bond Street and Canary Wharf, before being acquired by hospitality group WSH in November 2022.

Known for

• Day-to-night model — third-wave coffee in the morning, wine and espresso martinis at night — pioneered shortly after the original Trafalgar Square site opened
• Direct-trade sourcing led by co-founder Fabio Ferreira since 2010
• Wholesale roastery in East London, scaling to 600 tonnes annual capacity in 2024 on a Brambati BR60 with a Pentavac packaging line
• Wholesale clients include Selfridges, Searcys, Colicci and CH&CO
• Acquired by UK hospitality group WSH in November 2022; both founders continue to lead the business

Why it matters

One of the more commercially successful London specialty operators — proved that the day-to-night hospitality model could scale a serious coffee programme to eleven prime central-London locations and a wholesale roastery without diluting the bean.

Production

destoning

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head roaster

Fabio Ferreira

color sorting

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roaster machine

Brambati BR60

filter equipment

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cupping frequency

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roastery location

East London

espresso equipment

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annual volume tonnes

600

Café

This roaster operates a café.

Sources

• https://www.worldcoffeeportal.com/interview/q-a-notes-coffee-roasters-on-balancing-the-day-to-night-hospitality-trade/
• https://www.thecaterer.com/news/take-notes-the-rise-of-the-notes-coffee-brand
• https://www.luxcafeclub.com/blogs/whats-brewing-today-1/notes-coffee-roasters-expands-with-new-roastery-tech
• https://www.worldcoffeeportal.com/news/notes-coffee-roasters-boosts-production-capabilities-with-new-roastery-equipment/
• https://www.gannons.co.uk/cases/notes-coffee/
• https://notescoffee.com