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Marrakesh · Morocco

Bloom Coffee

Since 2016 · Adi Jansen, Tyler Van Riper

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Overview

Bloom Coffee was founded in Marrakesh in 2016 by two friends, Adi Jansen and Tyler Van Riper, who realized the city had no specialty coffee and decided to build the country's first dedicated specialty roastery. Bloom now runs a tasting room and roastery in Marrakesh, supplies a growing number of Moroccan coffee shops including in Casablanca, and has appeared in the Coffeevine subscription box as the third roaster from the Arab world to be featured.

Known for

  • Founded 2016 by Adi Jansen and Tyler Van Riper as Morocco's first specialty roaster
  • Tasting room and roastery in central Marrakesh, weekday hours 9:30–16h
  • Wholesale supply to specialty cafes across Morocco, including Casablanca
  • Featured in The Coffeevine September 2024 box — third Arab-world roaster ever featured
  • Anaerobic-honey-processed seasonal lots from long-term producer relationships

Why it matters

Morocco is famous globally for its mint tea, not its coffee, and the local specialty scene barely existed before Bloom — a meaningful proportion of the country's good coffee shops still pour Bloom beans because there was nothing else to anchor on when they opened. Bloom's existence is the reason cafes in Marrakesh, Casablanca and Rabat can credibly call themselves specialty operations rather than depending on imported European roasters, and the Coffeevine feature in late 2024 was the moment a Moroccan-roasted coffee crossed into the European subscription mainstream.

Production

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head roaster
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roastery location
Marrakesh, Morocco
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Café

This roaster operates a café.

Recognitions

  • Featured in The Coffeevine September 2024 subscription box

Sources

More roasters