San Francisco · United States

Coffee Manufactory

Coffee Manufactory is one of 6 San Francisco roasters tracked on day9, in California.

Since 2016 · Chad Robertson, Elisabeth Prueitt, Chris Jordan

Overview

Coffee Manufactory was founded in fall 2016 as the in-house roasting arm of Tartine Bakery — co-founders Chad Robertson and Elisabeth Prueitt called off a planned merger with Blue Bottle in 2015 and instead recruited Verve Coffee CEO Chris Jordan (also formerly Starbucks's Director of Coffee Quality) to build their own program. Jordan brought a trio of senior Verve alumni — Devin Chapman (retail), Jeremy Brooks (roasting), Maja Vojnovic (sales/marketing) — and the operation initially shared the Berkeley Co-Ro Loring before opening its own Mission District facility next to Heath Ceramics, plus subsequent expansions to Oakland Jack London Square and Las Vegas.

Known for

Tartine Bakery's in-house specialty roastery (post-Blue Bottle merger collapse)
Numbered bag system: 00 decaf, 01 espresso, 02 Latin American filter, 03 African filter
COO Chris Jordan — ex-Verve CEO and ex-Starbucks Director of Coffee Quality
Califia Farms exclusive coffee sourcing partner (since 2018)
Loring roaster at Berkeley Co-Ro initially; now Las Vegas roastery

Why it matters

Coffee Manufactory is the most important food-and-coffee crossover roaster of the third-wave era — Tartine's culinary credibility plus a Verve-trained leadership team made it the rare bakery roaster taken seriously by the specialty world, and the Califia partnership (2018) extended that influence into ready-to-drink at scale.

Production

head roaster: Jeremy Brooks (Director of Coffee Roasting)
roaster machine: Loring (originally at Berkeley Co-Ro shared facility); now main production at Las Vegas roastery
filter equipment: ThermoPro G4 batch brewer; ONA Coffee Distributor (OCD) for espresso prep
roastery location: Las Vegas (main roastery); San Francisco Mission District (cafe + retail); Oakland Jack London Square (East Bay HQ since fall 2017)
espresso equipment: Mavam (handmade Seattle espresso machine)

Café

Tartine Manufactory, 595 Alabama Street, San Francisco, CA (Mission District, 5,000 sq ft adjacent to Heath Ceramics factory); Tartine Bakery, 600 Guerrero

Recognitions

Tartine Bakery's exclusive coffee partner since 2016
Califia Farms exclusive coffee sourcing partner (since 2018)
Founding wholesale partnership with Goldenvoice (Coachella organizer)

Sources

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