Amsterdam · Netherlands
Friedhats Coffee Roasters
Friedhats Coffee Roasters is one of 5 Amsterdam roasters tracked on day9, in North Holland.
Since 2016 · Lex Wenneker, Dylan Sedgwick
Overview
Friedhats opened in November 2016 in Amsterdam's Bos en Lommer by Lex Wenneker — 2015 and 2016 Dutch Barista Champion, 6th at the 2016 World Barista Championship and 2nd at WBC 2018 in Amsterdam — and New Zealander Dylan Sedgwick, after their previous shop Headfirst Coffee Roasters closed in 2015. The micro-roastery runs a Giesen W6 and packages coffee in distinctive refillable bottles rather than bags, under the tagline 'Less Marketing, More Coffee'; their FUKU café opened September 2018 a short walk from the roastery on Bos en Lommerweg.
Known for
- Refillable bottle packaging instead of paper bags
- 'Less Marketing, More Coffee' brand ethos
- Lex Wenneker — 2nd at World Barista Championship 2018 (Amsterdam)
- Giesen W6 single-roaster micro-roastery
- Two-person owner-operator model (Wenneker + Sedgwick)
Why it matters
Friedhats represents the post-Headfirst lineage of Amsterdam specialty coffee — Wenneker is one of the Netherlands' few twice-named WBC finalists, and the bottle-packaging program is one of the more concrete sustainability experiments in European specialty. The brand's deliberately understated marketing posture has become a quiet counterweight to Instagram-driven roastery branding.
Production
- head roaster
- Lex Wenneker
- roaster machine
- Giesen W6
- roastery location
- Amsterdam West (garage roastery)
Café
Bos en Lommerweg 136, 1055 ED Amsterdam
Recognitions
- Lex Wenneker — Dutch Barista Champion (2015, 2016)
- Lex Wenneker — 6th place World Barista Championship (2016)
- Lex Wenneker — 2nd place World Barista Championship (2018, Amsterdam)