Amsterdam · Netherlands
Moyee Coffee
Moyee Coffee is one of 5 Amsterdam roasters tracked on day9, in North Holland.
Since 2012 · Guido van Staveren van Dijk
Overview
Moyee was launched in the Netherlands in 2012 by Guido van Staveren van Dijk, who built one of the largest specialty roasteries in Africa in Addis Ababa in 2014 and ran his first FairChain harvest from Ethiopian smallholders that November. Killian Stokes and Shane Reilly added Moyee Coffee Ireland in 2016 after meeting at the UCD Innovation Academy, and the company has been using Hyperledger Fabric blockchain to track every transaction in its supply chain since 2017.
Known for
- First FairChain coffee company — pays Ethiopian farmers ~€9/kg vs ~€3/kg commodity price
- Hyperledger Fabric blockchain tracking every supply-chain transaction since 2017
- Roasted at origin in Addis Ababa — one of the largest roasting facilities in Africa
- B Corp certified
- Wholesale partnerships with Groupon, Slack and other tech offices across Europe
Why it matters
The clearest working example of roast-at-origin economics — Moyee is the brand most often cited when explaining what FairChain (vs Fairtrade) actually means for African producer income.
Production
- roastery location
- Addis Ababa, Ethiopia (origin roastery, established 2014)
Café
Rhoneweg 44, Amsterdam
Recognitions
- B Corp Certified