Austin · United States

Greater Goods Coffee Co.

Greater Goods Coffee Co. roasts in Austin, Texas.

Since 2015 · Khanh Trang, Trey Cobb

Overview

Greater Goods was founded in 2015 by husband-and-wife team Trey Cobb and Khanh Trang in the Texas Hill Country, after Cobb sold his motorsports company COBB Tuning in 2014 and Trang — a commercial photographer and Vietnamese-American immigrant — left the camera world to pursue coffee. They opened the original roastery in Dripping Springs, then added cafes in East Austin and Bee Cave in 2018 and an SCA Premier Training Campus the same year.

Known for

Roast Magazine Roaster of the Year (Micro Category) 2021
SCA Premier Training Campus offering instruction across the SCA syllabus (opened 2018)
Per-bag philanthropy model tied to Austin Pets Alive!, Central Texas Food Bank, Autism Society of Texas and Boys & Girls Clubs
Khanh Trang — certified Q-grader and SCA Community Coordinator for the South Central Region
Trey Cobb — Authorized SCA Trainer and Q Processing Level 2 Professional

Why it matters

Greater Goods is the most decorated specialty roaster in Austin and the rare US micro-roaster to publish a per-bag-equals-X-meals charity model that ties every wholesale and retail dollar to a measurable community outcome. Khanh Trang and Trey Cobb's transition from photographer and motorsports CEO into Q-graders and SCA trainers is also one of the more unusual founder paths in US specialty.

Production

head roaster: Sara Gibson (Head Roaster and Green Buyer)
roastery location: Austin / Dripping Springs (Texas Hill Country)

Café

East Austin and Bee Cave, Texas (cafes opened 2018)

Recognitions

Roast Magazine — Roaster of the Year, Micro Category (2021)
SCA Premier Training Campus designation (2018)

Sources

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