day9.coffee day9

Austin · United States

Greater Goods Coffee Co.

Since 2015 · Khanh Trang, Trey Cobb

Visit website Instagram

Overview

Greater Goods was founded in 2015 by husband-and-wife team Trey Cobb and Khanh Trang in the Texas Hill Country, after Cobb sold his motorsports company COBB Tuning in 2014 and Trang — a commercial photographer and Vietnamese-American immigrant — left the camera world to pursue coffee. They opened the original roastery in Dripping Springs, then added cafes in East Austin and Bee Cave in 2018 and an SCA Premier Training Campus the same year.

Known for

  • Roast Magazine Roaster of the Year (Micro Category) 2021
  • SCA Premier Training Campus offering instruction across the SCA syllabus (opened 2018)
  • Per-bag philanthropy model tied to Austin Pets Alive!, Central Texas Food Bank, Autism Society of Texas and Boys & Girls Clubs
  • Khanh Trang — certified Q-grader and SCA Community Coordinator for the South Central Region
  • Trey Cobb — Authorized SCA Trainer and Q Processing Level 2 Professional

Why it matters

Greater Goods is the most decorated specialty roaster in Austin and the rare US micro-roaster to publish a per-bag-equals-X-meals charity model that ties every wholesale and retail dollar to a measurable community outcome. Khanh Trang and Trey Cobb's transition from photographer and motorsports CEO into Q-graders and SCA trainers is also one of the more unusual founder paths in US specialty.

Production

destoning
null
head roaster
Sara Gibson (Head Roaster and Green Buyer)
color sorting
null
roaster machine
null
filter equipment
null
cupping frequency
null
roastery location
Austin / Dripping Springs (Texas Hill Country)
espresso equipment
null
annual volume tonnes
null

Café

East Austin and Bee Cave, Texas (cafes opened 2018)

Recognitions

  • Roast Magazine — Roaster of the Year, Micro Category (2021)
  • SCA Premier Training Campus designation (2018)

Sources

More roasters