200 Degrees Coffee
Nottingham · United Kingdom
200 Degrees started in 2012 in a Nottingham garage when co-founders Rob Darby and Tom Vincent — frustrated with the bad
Overview
Hayman is a London-founded mail-order specialty operation that micro-roasts every order on demand before shipping, with nitrogen-flushed inflated tube packaging designed to extend shelf life. Founded in 2014 by Antonio, the company ships to 60+ countries and screens for what it considers top-1% specialty-grade lots from origins including Jamaica Blue Mountain, Hawaii Kona, Panama Geisha, and Kenya Kamwangi.
Known for
- Micro-roast just before shipping every order
- Nitrogen-flushed inflated tube packaging
- Ships to 60+ countries with free worldwide shipping
- Screens above SCA specialty threshold for what they consider top-1% lots
- Pure direct-mail model (no cafes)
Why it matters
Hayman is one of the rare specialty operations where freshness is the explicit primary marketing claim rather than an inferred virtue. Every order roasted just before shipping, paired with nitrogen-flushed packaging engineered to extend shelf life, makes the freshness-curve thesis literal at the customer-facing level — direct philosophical overlap with day9's premise.
Production
- destoning
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- head roaster
- null
- color sorting
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- roaster machine
- null
- filter equipment
- null
- cupping frequency
- null
- roastery location
- London, UK
- espresso equipment
- null
- annual volume tonnes
- null
Recognitions
- Sprudge feature (2024)
- 60+ country global shipping reach
Sources
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