Murfreesboro · United States
Just Love Coffee Roasters
Just Love Coffee Roasters roasts in Murfreesboro, Tennessee.
Since 2009 · Rob Webb
Overview
Founded in 2009 by Rob Webb after returning from Ethiopia with two adopted children, Just Love Coffee Roasters started as an 800-square-foot online operation built to help other adoptive families fundraise. The company donated nearly $100,000 to families in its first year and has since grown into a regional roaster, cafe franchise system, and three-time Roaster of the Year finalist.
Known for
- Mission-driven model funding adoption, veterans, and cancer-research causes
- Three-time Roaster of the Year finalist (2014, 2015, 2017)
- Roastmaster Jason — long-tenured head of roasting since the early days
- Cafe franchise system with full breakfast/waffle menu
- Fundraising program partnering with families and nonprofits
Why it matters
One of the more substantial mission-driven coffee businesses in the US — Webb proved that a for-profit roaster could run an active charitable engine while still hitting Roaster of the Year shortlists, and the franchise spinoff has scaled the brand without losing the original adoption-funding throughline.
Production
- head roaster
- Jason (longtime roastmaster)
- roastery location
- Murfreesboro, Tennessee
Café
This roaster operates a café.
Recognitions
- Roaster of the Year Finalist (2014)
- Roaster of the Year Finalist (2015)
- Roaster of the Year Finalist (2017)
- Nashville Business Journal Most Admired CEO (2018, Rob Webb)