A&E Coffee Roastery
Amherst · United States
A&E Coffee Roastery is the husband-and-wife project of Adam and Emeran Langmaid, who began roasting half-pound batches i
Overview
Nguyen Coffee Supply is America's first specialty Vietnamese coffee importer and roaster, founded in 2018 by Sahra Nguyen — a first-generation Vietnamese American documentary filmmaker (NBC News' "Deported") and 2018 Google Next Gen Tech Policy Leader. The Brooklyn roastery operates a direct-trade relationship with Mr. Ton, a fourth-generation farmer in Vietnam's Central Highlands, and broke into national retail at Whole Foods (2023) and Walmart (2025).
Known for
- First specialty Vietnamese coffee importer and roaster in the US
- Direct trade with fourth-generation farmer Mr. Ton (Central Highlands, Vietnam)
- Launched the Robusta Pledge to advance robusta farming communities
- AAPI-founded, woman-owned
- Ready-to-drink canned line in 260+ Walmart stores (2025)
- Phin filter brewing accessories alongside coffee
Why it matters
Vietnamese coffee — and robusta broadly — has been structurally excluded from third-wave specialty culture for two decades, treated as commodity-grade by default. Nguyen Coffee Supply's case for specialty robusta, combined with national retail breakthroughs at Whole Foods and Walmart, is the most visible reframing of that exclusion in the US. The Robusta Pledge commits the company to producer-community investment, and the brand's national-press footprint (NBC, NYT, LA Times, TED) validates the editorial premise at scale.
Production
- destoning
- null
- head roaster
- null
- color sorting
- null
- roaster machine
- null
- filter equipment
- phin filter (Vietnamese traditional)
- cupping frequency
- null
- roastery location
- Brooklyn, NY
- espresso equipment
- null
- annual volume tonnes
- null
Recognitions
- Whole Foods national distribution (2023)
- Walmart RTD launch — 260+ stores (2025)
- NBC News, LA Times, NYT features
- Sahra Nguyen — TED Talk "How To Disrupt Your Industry"
- 2018 Google Next Gen Tech Policy Leader
- Morning Brew Business Casual feature
Sources
Keep exploring
More roasters
Allegro Coffee Company
Thornton · United States
Allegro Coffee was founded in 1977 in Boulder by Jeffrey Cohn as one of the first certified organic coffee roasters in t
Archetype Coffee
Omaha · United States
Archetype was founded in May 2014 by Isaiah Sheese, who moved from Milwaukee to Omaha after working at Doubleshot and To
Bean & Bean Coffee Roasters
Queens · United States
Bean & Bean is a mother-daughter Q Grader operation founded in 2008 by Rachel and Jiyoon Han, micro-batch roasting at a
Big Island Coffee Roasters
Hilo · United States
Big Island Coffee Roasters started in 2010 when Kelleigh Stewart (former Q-Grader) and Brandon von Damitz answered a Cra
Birch Coffee
New York · United States
Birch was founded in 2009 by Jeremy Lyman and Paul Schlader, who met in a 12-step program in 2005 and opened the first s