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Jackson · United States

Snake River Roasting Co.

Since 2007 · Ruth Ann Petroff, Mark Barron

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Overview

Snake River Roasting Co. was founded in 2007 by Ruth Ann Petroff and her husband Mark Barron, who pivoted out of running the Hard Drive Cafe internet cafe to focus on roasting coffee that captured the Jackson Hole landscape they'd built their lives around. After 14 years of growing the wholesale and subscription business, they sold to longtime top customer Mekki Jaidi (founder of vacation-rental operator Outpost) in late 2021, and his team opened the company's first-ever cafe in Jackson's Town Square in August 2022 — a 3,000-square-foot split-level space anchoring Wyoming's specialty coffee scene.

Known for

  • Wyoming's flagship specialty coffee roaster (2007)
  • 3,000-sq-ft Town Square cafe with 25-foot ceilings — Jackson Hole's specialty coffee anchor (opened 2022)
  • SCA-certified roasting, brewing, and barista team
  • White Spider blend signature
  • Founder Mark Barron also serves as Teton County Commissioner; Petroff active on local nonprofit boards

Why it matters

Snake River put a serious roastery into a state with effectively no specialty infrastructure, and the founders' careful succession to a longtime client — rather than a private equity rollup — kept the brand and team intact through the rare ownership change that didn't gut the original mission.

Production

destoning
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head roaster
Cait Rifkin (General Manager, formerly lead roaster — promoted 2021)
color sorting
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roaster machine
22-pound (10kg) drum roasters
filter equipment
Ground Control batch and cold brew system
cupping frequency
Regular
roastery location
Jackson, Wyoming
espresso equipment
La Marzocco Linea PB with two La Marzocco Swift grinders
annual volume tonnes
null

Café

50 W Broadway, Jackson, WY 83001

Sources

More roasters