Square Mile Coffee Roasters

Overview

Square Mile was founded in London in 2008 by James Hoffmann (2007 World Barista Champion) and Anette Moldvaer (2007 World Cup Tasters Champion), and is now directed by Felicity Whitehead. It was one of the first wholesale specialty coffee companies in London and operates without retail cafes — focused entirely on roasting, education, and supplying like-minded shops.

Known for

• Founded by 2007 World Barista Champion James Hoffmann and 2007 World Cup Tasters Champion Anette Moldvaer
• Wholesale-only — no retail cafes, supplying top UK and European specialty venues
• Red Brick espresso blend — long-running signature product
• Heavily influenced UK third-wave specialty culture and barista training
• Cometeer flash-frozen coffee partnership (2022) — first U.S. retail availability

Why it matters

Probably the single most influential UK roaster of the past two decades. Square Mile shaped how London cafes source, train, and serve coffee, and its co-founder James Hoffmann became the de facto public face of specialty coffee globally through his books and YouTube channel. The fact that they have never opened a retail cafe and remain wholesale-focused makes the influence even more notable.

Production

head roaster

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roaster machine

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roastery location

Uplands Business Park, Walthamstow, East London (E17)

annual volume tonnes

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Recognitions

• James Hoffmann — 2007 World Barista Champion
• Anette Moldvaer — 2007 World Cup Tasters Champion

Sources

• https://shop.squaremilecoffee.com/pages/about-us
• https://en.wikipedia.org/wiki/James_Hoffmann
• https://squaremileblog.com/about/
• https://roasterlist.co.uk/roaster/square-mile-coffee/
• https://uk.linkedin.com/company/squaremilecoffeeroasters